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If you were always passionate about beauty products, makeup, nails and hairdressing, you might naturally think you are just a regular girl. But you would be surprised on how many women feel these chores to be too much of a trouble and would rather have someone else do it for them.
This sounds like a fantastic business opportunity for the ones who have always enjoyed doing other peoples makeup and hair. It can be a great supplement income, as well as a complete beauty career. If you are considering to go down this road, here are some tips and advice on how to start and develop your beauty business.
1. Develop your skills
Nowadays it is not so hard to properly teach yourself to do just about anything. With all the books, manuals, heaps of video beauty tutorials on the internet and a dash of discipline, you can master whatever you like. When it comes to beauty and fashion, it’s important to follow the trends.
Searching the internet for newest hits in the beauty world and mastering your skills is a first step towards the success. Take some time, do a research and improve your already existing skills accordingly to the newest trends. Now you are ready for the next step.
2. Create a treatment list
Once you have mastered your wishful skills, it’s time to figure out what would you be offering to your potential customers. Would it be professional makeup, including eyebrows and eyelashes, manicure and pedicure, hair styling, facial treatments..? It goes on and on.
Choose between your preferences and your skills. Pay attention to what are the most needed services in your city or neighborhood. At the same time, try not to be one of the too many of the same businesses. Once you figure this out, you can go to the next step.
3. Invest in the equipment
Depending on your chosen services, you will have to acquire a certain range of professional or semi-professional equipment and products. Regarding this, it’s the easiest to start as a makeup artist. This equipment is far most affordable compared to hair styling, for example.
There are special stores with the professional makeup palettes and other products needed. If you are into hair styling, investments are a bit larger. You will need a set of professional hair brushes, blow dryer and a whole bunch of hair products. Whichever you decide to be your main service, start small. Don’t make a rookie mistake of piling up the professional equipment before having actual customers to charge in the first place.
4. Do a good marketing
In the internet era, doing your own marketing is more available than ever. But this doesn’t mean it’s easy. Only easier than, let’s say, 20 years ago.
Facebook or Instagram marketing are good ways to spread the word quickly. Posting your latest work, offering discounts and vouchers and tagging your previous customers or friends and family willing to put in a good word for you can help you advertise your business. If your business goes well, consider building your own website at some point. But for starters, social networks are a great place to begin with.
5. Keep improving
No matter how good of a skill set you possess, there is always room for improvement. Set some budget, make small deposits on a side each month and enroll in an advanced course or a beauty college.
Beauty market in countries like the US and Australia is booming, so if you are willing to take your skills to another level, enrolling in a beauty college in Sydney or elsewhere can be your next career step. It can also be a great opportunity to travel the world, meet new people and create important connections. Trends are always changing, and the competition is growing.
If you are building your career out of this, educating yourself is extremely important. By improving your skills, you can offer more to your customers, and be the best at what you do.
If you are a true beauty lover, it doesn’t matter if you decide to keep it small and use your beauty skills to earn some extra money, or if you want to make safe income from it and build a successful career, you will certainly enjoy every step of the way!
ABOUT THE AUTHOR
Jasmine Anderson is a lifestyle and beauty blogger and an incurable daydreamer. She loves makeup, lavender lemonade and her two cats.
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