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When it comes to being your own boss in this digital world, almost everyone runs to either starting a blog, video marketing on YouTube or even running your own online business. I’m certain we can all relate, right?
When I was thinking of being my own boss back in 2017, what came to mind was launching a fashion blog and that’s how Dalene Ekirapa was born. And I appreciate every bit of it. But now, Dalene Ekirapa is a lifestyle blog!
Lifestyle is a very wide niche that basically talks of living in general. It includes fashion and style, travel and leisure, food and drinks, health and fitness, beauty and makeup and other topics. When I started, I started as a sole fashion blog but overtime, I got to develop interests in other aspects of life hence my re-branding as a lifestyle blog. Now I can comfortably talk about style, beauty, makeup, fitness, travel, restaurants and also my journey in the blogging industry. Just what I aim to share with each one of you.
It is very common to see some topics relating very well with others and that’s why many bloggers will at least cover two or more topics in their blogs which perfectly relate to the point of it actually seeming to be just one niche. So worry less!
But just how do you start and run a successful lifestyle blog?
1.Choose your topic of interest.
When it comes to being your own boss from blogging, you have to ensure that you’re getting into something you love. It is passion that will give you all the determination you need when things get tough…because trust me, they do!
So before you decide to start your blog, look at your interests, your hobbies and what you are good at. Write down the list then afterwards, try to condense it into just one niche!
Do you enjoy shopping? Then launch a shopping blog.
Read Also: How To Shop Online For Outfits
Or do you enjoy travelling and adventure? Then a travel blog will be fine for you!
I think it’s easier to be as specific as possible when starting out your blog. Why? You’ll have to garner viewers and it’ll be easier for them to jumble around one topic easily that actually having ten very different topics that really piss off readers. But as you grow, it’ll be very easy to become diverse as long as the topics are related since your readers will have grown to appreciate your work or you might have some of them suggesting that you diversify! So take your time!
I ran a fashion blog until early 2018 when I decided to diversify. This came by when I finally decided to accept guest posts on the site. Most of them were more of lifestyle posts and could really relate to me since I adopted a lot of tips I learnt from the articles. Hence, Dalene Ekirapa became a lifestyle blog.
Must Reads: Guest Blogs On Dalene Ekirapa
2.Choose your blogging platform, get a domain name and get hosting.
If there is one thing I wish I knew while starting out is to start out with a fully-fledged blog! I mean, instead of going for a free site, I’d have saved up enough then went self-hosted right from the start because trust me, I can’t really say that I did anything worth recognizing until I got a self-hosted site. But again, as the saying goes, do not despise the days of humble beginnings, right?
So after you’ve decided on your topic of interest, go ahead and decide on the name for your blog making it relevant to your niche. This name will help you find a domain name. I use daleneekirapa.com.
After that, find a platform for your work. I recommend using WordPress 100%! Why?
- WordPress is very easy to use thus very good for beginners.
- WordPress is very easy to customize especially when it comes to personal branding since it requires no much stuff like coding.
- Good enough, there are also a lot of free WordPress themes to use.
- It seamlessly integrates with a lot of other plugins and themes.
So you’ve decided to use WordPress, go self-hosted! Avoid, free sites which will run a lot of ads and limit your money making options. With a free site, you also don’t own your blog but the blogging platform owns it. How unfair!
So definitely, become the owner of your blog by getting a host for your blog. And I highly recommend using Siteground.
I personally use Siteground and what I can appreciate is their awesome customer service, free migration service from your current host and their very fast speed. A lifestyle blog is obviously visual so apart from just optimizing your images, using Siteground helps your site to load faster.
So what are you waiting for? Use my referral link to sign up for Siteground hosting and a free domain! Trust me, with $3.95/month, you’ll unlock a huge potential with your blog.
You can also get free migration from your current host to Siteground once you purchase any of their plans!
Sign Up and Purchase your Hosting and get a free domain from SiteGround HERE.
So with that, you’ll have a hosting platform, a domain and WordPress installed!
It’s time to design the site now!
3.Pick a theme.
A theme allows you to customize the look or layout of your site to ensure it looks terrific!
I use Foodie Pro theme and I appreciate all your compliments about the theme so much! Foodie Pro is a Genesis premium theme that is so great for visual sites. And since we are talking about a lifestyle blog here, this theme would be absolutely fantastic!
If you can customize the blog, do that ensuring you install the necessary plugins that are necessary for your site but I know that as a beginner, you might feel overwhelmed by all these.
Good enough, if you’ll need any web design services to ensure your lifestyle blog is popping, get your blog designed by Antony Agnel, the WordPress Expert behind Antony Agnel. He is one who designs and manages my site so in case you’d want his great services, be sure to CONTACT HIM HERE.
4.Publish your first post!
Cheers to the long hustle of getting your lifestyle blog up and running! But trust me, it will be worthwhile!
I always advocate that before you write your post, do keyword research about it before writing it. I use Neil Patel’s UberSuggest keyword research tool for my keyword research at the moment.
So for example: if you want to write about the best shoes of the season, go to UberSuggest and search for long-tail keywords perhaps ‘best shoes of the season’ instead of just ‘shoes’ and look at how much monthly searches the keyphrase gets. Also ensure its keyword difficulty is less (not something like 50 which is very difficult).
With this information, go ahead and write your post on your laptop making sure that:
- The keyphrase comes out dominantly and naturally in the post.
- You write an article of around 1000 words; such long articles work well on Google.
Before you paste the post onto your ‘New Post’ section on your lifestyle blog’s dashboard, make sure you have the Yoast plugin installed which will show you how to optimize your blog. You can also include necessary images that you must optimize: basically, compress them using the Short Pixel Image Compressor, smush them with the WP smush plugin and use your keyphrase as the Alt Text as you upload the image, you can also name it like that.
After that, optimize the whole post with your keyword making sure that the Yoast button goes green; create a category for it, add specific tags to it then hit the PUBLISH button!
Cheers to your first lifestyle blog post! You can go ahead and give yourself the first like for that! And don’t forget to promote your post for the whole world to see it!
Share your link with your friends, family, colleagues and all your social media friends and let them see your lifestyle blog rocking! Advise them to leave comments and likes after sharing your post too!
Well, that’s basically it about starting a lifestyle blog like mine from scratch! I wish I did this right from the start since I’d have done a lot. Hence, I don’t want you to go down the same path as I did when starting out! Start doing it right from the beginning.
If you are also ready to transform your blog into a profitable and sustainable business, then this is your chance to enrol for the Making It Pay lifestyle course with Sherri who will guide you deeper through becoming your own boss! It is such a great course that I can recommend!
Enrol for the Making It Pay Lifestyle Course RIGHT HERE.
Do you have any questions pertaining starting a successful lifestyle blog like mine? Then share your thoughts with me below…
Can’t wait to read your comments…