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Well, we all want to get huge brand collaborations but sometimes, we never know where to start!
We’ve seen Instagram influencers working with brands and we can’t help admire the luxury.
Personally, I have worked with Yoins, a fashion brand on a gifting campaign; I was hosted at Jukwaa Lounge for a sponsored review; I am on two PR lists on gifting and sponsored campaigns, I have used some services for free for affiliate reviews- Ivacy VPN, Thrive Feel Stress Free App and my previous Foodie Pro Theme was gifted.
More are coming obviously…but anyway, from all those collaborations I’ve done among others, I have been able to draw some lessons and here I share the tips with you.
See The Contents
- 1 5 TIPS ON HOW TO GET BRAND COLLABORATIONS
- 2 Sponsored Posts Platforms To Get Brand Collaborations include:
- 3 Get Your Media Kit On Creative Market>>
5 TIPS ON HOW TO GET BRAND COLLABORATIONS
1. Find your niche.
You won’t always collaborate with every brand just because you don’t fall into their niche. So, it is preferable to find a niche and build a voice around it.
Do you love fashion? Then share more on fashion. Are you such a foodie? Then show us those great recipes. That way, a beautiful brand in your niche will approach you knowing that their product or service will resonate with your audience.
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Essentially, always have something going around a niche you are passionate about. You can’t tell me that you would love to be the ambassador of a hair extensions brand yet you don’t share content around that.
And it doesn’t have to be on a blog since a podcast, a YouTube channel or even your Instagram feed could do the magic for you!
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2. Find ‘that’ brand in your niche.
You found your voice, right? So the next thing to do is find brands you would love to collaborate within your niche.
Normally, I research these brands on Instagram, Google, Facebook, LinkedIn or even visit their physical stores and just see what’s going on there.
Afterward, list down all these brands you’d love to work with.
3. Assess your favorite brands
Is Tyra Beauty a cosmetic brand you would want to work with? Then look at the content they share. Social media has made it very easy to learn about such.
For example, you can have a look at their Instagram account and see their feed from where you will draw pointers. I mean, do they love close-up pictures of ladies wearing highlighters? Or videos on makeup tutorials? Then that’s a point to note.
Also, you can visit their blogs and YouTube channel and see their structure of posts and videos. If they love their images in a certain way, note that too.
In short, just be very observant as you look up their online scenes in order to draw solid and workable steps for yourself.
4. Organically and authentically speak about that brand in your niche.
So you have decided that you want to work with Villa Rosa Kempinski, the luxurious hotel, right? Or Chanel and Mac Cosmetics? Then speak about them organically!
For example: you can purchase their product and do an Instagram post, making sure to tag them. If you frequent at this, they could take notice.
As well, you can visit that hotel of your choice and share a blog post review then email the hotel letting them know you did that review.
Above all, maintain your integrity by being authentic in your imagery and content. I mean, you don’t have to steal someone’s Instagram photo and use it because that can harm your reputation.
Brands love working with people who already show that love for their products. Trust me, this can be such a nice way of getting the brands to notice you and even if you might not get that collaboration, you could win a repost or tag.
Tell me if that alone isn’t great?
5. Resonate with the brand’s authenticity
I was listening to Tyra Banks on the Simply YouTube channel wherein an interview, she said that what made her such a supermodel is the fact that she could resonate with every brand. She had different walks and poses for every brand on the runway! Isn’t that just so genius?
Well, that is such a lesson I learned!
That means that if you’d want to work with a skincare brand, and you’ve seen how they share their content, it’s time to put that into play!
I mean, you can structure your Instagram feed in a way that will appeal that brand. Or if you want to work in the luxury market, let the theme of luxury shine through your blog content in a way that will make such brand feel represented.
That makes a brand trust you because they will believe that you understand their aesthetic hence it would be easy to work with you.
Also, be patient because it can take time before a brand can consider you. That means that you have to stay consistent; working to better yourself every time.
Never beat yourself up because you weren’t picked for a campaign but exercise patience and as you develop yourself, even more, brands will come knocking.
So yeah, with those 5 tips, go ahead and get those brand collaborations like the pro you are!
Find Your niche.
Find that brand.
Assess the brand.
Speak about the brand.
Resonate with the brand.
And bag that collaboration!
Always remember to stay authentic by simply doing real things and giving real stories that will appeal to emotions; carrying your patience with you always!
Above all, ‘BE FOUND DOING SOMETHING!’
Sponsored Posts Platforms To Get Brand Collaborations include:
a. Plug Xomad
If you desire to work with high-end brands like Sephora, Nike and Miss Lola among others-plus get the chance to win free brand collaborations and attend exclusive events and fashion weeks, them The Plug is here for you!
Want to get free products to review on your Instagram or blog?
With Heartbeat, you get to work with brands through paid product reviews and paid social media advertising.
c. Get Blogged
With Get Blogged, you can apply for sponsored opportunities depending on your niche and DA.
As you apply for these opportunities, just make sure you have a good pitch. You can also join their affiliate program as a blogger.
Get Your Media Kit On Creative Market>>
This Media Kit is editable in both Adobe Photoshop and Adobe Indesign. It includes who you are, what you do, who you’ve done it for, what they say and how much it costs (a list of service, your rates, and prices)
This Auburn Welcome Kit is editable in Adobe Photoshop and Indesign; the templates present an Intro of you, a service guide, a proposal, an invoice, and your contract.
This Lottie Pitch Pack includes everything you pitch a client from start to end. It’s beautiful and looks as good on screen as it does print.
It covers everything from the introduction (covering letter, resume, service list, and portfolio), to pitching (briefing, proposals, and estimates), to design (mood and design sheets) and finally through to billing (invoice).
It is editable both on Adobe Photoshop and Indesign.
These Adobe Indesign templates include an introduction (covering letter and resume), to pitching (briefing, proposals, and quotation/estimates), to design (mood and concept design sheets) and finally through to billing (invoice).
This is a 15-page template that helps to share your services, rates in style as you pitch to brands.
Anyway, how did you get to collaborate with brands? And what have been the best collaborations you’ve done?
Please share your thoughts with us below…