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We all want to work with Gucci, travel with Fly Emirates for free, get gifted that iPhone X, land a spa treat at Entim Sidai and even get a full home makeover with Furniture Place, Kenya, right? Well, we all want to get huge brand collaborations but unfortunately, we never know where to start!
We’ve seen Instagram influencers working with brands and we can’t help admire the luxury. Personally, I have worked with Yoins, a fashion brand on a gifting campaign; I was hosted at Jukwaa Lounge for a sponsored review; I have used some services for free for affiliate reviews- Ivacy VPN, Thrive Feel Stress Free App and my Foodie Pro Theme was gifted. More are coming obviously…but anyway, from all those collaborations I’ve done, I have been able to draw some lessons and here I share the tips with you.
5 TIPS ON HOW TO GET BRAND COLLABORATIONS
1. Find your niche.
You won’t always collaborate with every brand just because you don’t fall into their niche. So, it is preferable to find a niche and build a voice around it.
Do you love fashion? Then share more on fashion. Are you such a foodie? Then show us those great recipes. That way, a beautiful brand in your niche will approach you knowing that their product or service will resonate to your audience.
Essentially, always have something going around a niche you are passionate about. You can’t tell me that you would love to be the ambassador of a hair extensions brand yet you don’t share content around that. And it doesn’t have to be on a blog since a podcast, a YouTube channel or even your Instagram feed could do the magic for you!
2. Find ‘that’ brand in your niche.
You found your voice, right? So the next thing to do is find brands you would love to collaborate with in your niche.
Normally, I research about these brands on Instagram, Google, FaceBook, LinkedIn or even visit their physical stores and just see what’s going on there. Afterwards, list down all these brands you’d love to work with.
3. Assess your favorite brands
Is Tyra Beauty a cosmetic brand you would want to work with? Then look at the content they share. Social media has made it very easy to learn about such. For example: you can have a look at their Instagram account and see their feed from where you will draw pointers. I mean, do they love close-up pictures of ladies wearing highlighters? Or videos on makeup tutorials? Then that’s a point to note.
Also, you can visit their blogs and YouTube channel and see their structure of posts and videos. If they love their images in a certain way, note that too.
In short, just be very observant as you look up their online scenes in order to draw solid and workable steps for yourself.
4. Organically and authentically speak about that brand in your niche.
So you have decided that you want to work with Villa Rosa Kempinski, the luxurious hotel, right? Or Chanel and Mac Cosmetics? Then speak about them organically!
For example: you can purchase their product and do an Instagram post, making sure to tag them. If you frequent at this, they could take notice. As well, you can visit that hotel of your choice and share a blog post review then email the hotel letting them know you did that review. Above all, maintain your integrity by being authentic in your imagery and content. I mean, you don’t have to steal someone’s Instagram photo and use it because that can harm your reputation.
Brands love working with people who already show that love for their products, Trust me, this can be such a nice way of getting the brands to notice you and even if you might not get that collaboration, you could win a repost or tag. Tell me if that alone isn’t great?
5. Resonate with the brand’s authenticity
I was listening to Tyra Banks on the Simply YouTube channel where in an interview, she said that what made her such a supermodel is the fact that she could resonate with every brand. She had different walks and poses for every brand on the runway! Isn’t that just so genius?
Well, that is such a lesson I learnt!
That means that if you’d want to work with a skincare brand, and you’ve seen how they share their content, it’s time to put that into play! I mean, you can structure your Instagram feed in a way that will appeal that brand. Or if you want to work in the luxury market, let the theme of luxury shine through your blog content in a way that will make such brand feel represented. All this will be dictated by how you dress, where you visit, products you use, your home décor and much more.
That makes a brand to trust you because they will believe that you understand their aesthetic hence it would be easy to work with you.
Also, be patient because it can take time before a brand can consider you. That means that you have to stay consistent; working to better yourself every time. Never beat yourself up because you weren’t picked for a campaign but exercise patience and as you develop yourself even more, brands will come knocking.
So yeah, with those 5 tips, go ahead and get those brand collaborations like the pro you are! I was gifted an Ivacy VPN membership after I talked about how to get better deals online using a VPN. I was hosted at Jukwaa Lounge after sharing hotel reviews. I was gifted by Yoins after sharing more content on fashion on this blog.
Find Your niche. Find that brand. Assess the brand. Speak about the brand. Resonate with the brand. And bag that collaboration!
Always remember to stay authentic by simply doing real things and giving real stories which will appeal to emotions; carrying your patience with you always! Above all, ‘BE FOUND DOING SOMETHING!’
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Anyway, how did you get to collaborate with brands? And what have been the best collaborations you’ve done?
Please share your thoughts with us below…