*This post contains affiliate links. Thus, if you purchase any products or services using the links, I get compensation at no extra cost to you.
Wondering how bloggers make money online especially through affiliates or sponsored posts?
Well, you must have heard about the success of affiliates or sponsored posts, right? We’ve seen that bloggers are running to Amazon Associates while influencers are going for sponsored posts.
But successful influencers have always said that the best way to make money online is by having a mix of all these money-making channels. And I agree!
Anyway, almost every blogger out there has gone through Michelle’s course, Making Sense of Affiliate Marketing and has managed to leverage this affiliate marketing game.
As well, Elaine Rau’s course on How To Make Money As An Influencer that covers the basics of making money through sponsored posts, on blogs and on social media.
Clearly, we can see that these two channels seem to be the most common and successful ways of making money online.
On this lifestyle blog, we make money as affiliates and also, sponsored posts among other ways.
And here we are getting down to the basics of affiliates vs sponsored reviews and how you can leverage these money-making channels.
So let’s explain the basics:
See The Contents
- 1 What are Sponsored Posts?
- 2 Sponsored Posts Platforms Include:
- 3 Get Your Media Kit On Creative Market>>
- 4 What are Affiliates?
- 4.1 How To Make The Most Of Affiliate Reviews
- 5 Affiliate Programs To Join:
- 6 Should You Go For Affiliates Or Sponsored Posts?
What are Sponsored Posts?
Sponsored reviews, or sponsored posts as they are commonly called, are posts that are normally paid for, in regards to a brand being promoted.
Before you actually post any sponsored content, you must have reviewed it and it resonated with your audience. Hence, the term.
For example: if a brand approached you to talk about their new CBD oil and they gifted you their new range while also catering for your pay, that’s a sponsored review.
Most Instagram influencers are known to be flourishing through sponsored posts where depending on your feed and engagement, a brand will pay you to feature their content. Thus, sponsored reviews become a short-term money-making channel.
I first made money from this blog through sponsored reviews and definitely, I can say that I’m still a fan of this money-making method.
But it comes with its limitations. For example, you can be offered poor pay hence the need for knowing your value in order to give a proper price quotation. Sometimes, you can get awful products and services to review. Normally, such won’t appeal to your audience or will be irrelevant for you.
Good enough, you must never feel compelled to review such and much more.
But hey, just how do you make the most from sponsored reviews?
How To Make The Most Of Sponsored Posts
1. Understand your audience.
Sponsored posts can be so lucrative as long as you understand the type of audience you write for. This ensures you provide for them content that they will appreciate.
If you provide quality content, you should use this as a bargaining point with the brand.
As well, you should know the average readership of your blog per month, the demographics of your audience and their gender because this also serves as a point of sale.
If you understand your audience this well, then you can confidently quote your figures for a sponsored post without undermining your worth and bringing forth exaggerations.
2. Offer honest reviews
I recently shared a post on the challenges one faces when working with brands and influencers and clearly, we can all see the rise of dishonest reviews.
Giving positive reviews just because of the money or the name of the brand puts your integrity ‘as a brand’ on the line.
What I advise when looking for a brand to collaborate with on a sponsored review is that you should review what you would personally use.
This way, your arguments will be convincing, be it positively or negatively. We have to bring back authenticity in this space indeed!
3. Know your value
Thought about the time, money and other resources you’ll be putting in the preparation of a post? Then let that also determine your rate.
Clearly, in order to offer a great sponsored review, you must consider all the resources necessary and good enough, the brand should cater for that.
Does the brand require a YouTube video? Then you must think about your videography and come up with something great at their expense.
This way, both you and the brand will be proud of the turnout.
4. Do a giveaway with the brand
Giveaways can be such great ways to make money through sponsored posts.
Most of the giveaways I’ve seen for sponsored posts include free items and discount codes for your followers. This provides a good basis for you to grow your followers and also spread the name of the brand.
Essentially, it becomes such a win-win situation.
Sponsored Posts Platforms Include:
You May Also Like: 5 Easy Steps To Land Brand Collaborations
a. Plug Xomad
If you desire to work with high-end brands like Sephora, Nike and Miss Lola among others-plus get the chance to win free brand collaborations and attend exclusive events and fashion weeks, them The Plug is here for you!
Want to get free products to review on your Instagram or blog?
With Heartbeat, you get to work with brands through paid product reviews and paid social media advertising.
c. Get Blogged
With Get Blogged, you can apply for sponsored opportunities depending on your niche and DA.
As you apply for these opportunities, just make sure you have a good pitch. You can also join their affiliate program as a blogger.
Get Your Media Kit On Creative Market>>
This Media Kit is editable in both Adobe Photoshop and Adobe Indesign. It includes who you are, what you do, who you’ve done it for, what they say and how much it costs (a list of service, your rates, and prices)
This Auburn Welcome Kit is editable in Adobe Photoshop and Indesign; the templates present an Intro of you, a service guide, a proposal, an invoice, and your contract.
This Lottie Pitch Pack includes everything you pitch a client from start to end. It’s beautiful and looks as good on screen as it does print.
It covers everything from the introduction (covering letter, resume, service list, and portfolio), to pitching (briefing, proposals, and estimates), to design (mood and design sheets) and finally through to billing (invoice).
It is editable both on Adobe Photoshop and Indesign.
These Adobe Indesign templates include an introduction (covering letter and resume), to pitching (briefing, proposals, and quotation/estimates), to design (mood and concept design sheets) and finally through to billing (invoice).
This is a 15-page template that helps to share your services, rates in style as you pitch to brands.
What are Affiliates?
Affiliate reviews are posts where a review is done for a brand but instead of it being paid for upfront, you are given an affiliate code to share with your followers.
This ensures that in case they click on your affiliate link to make a purchase, you earn commission at no extra cost to them.
Affiliate reviews are a majorly a long-term passive money-making channel hence as your traffic grows, you would be lucky to make sales from even an old affiliate post.
So let us see how to make the most of affiliate posts:
How To Make The Most Of Affiliate Reviews
1. Go for affiliate programs with recurring commissions.
Recurring commissions ensure you still keep on earning as long as your referee still keeps on using the service from the brand.
This is such a great feature that is mostly offered by brands that offer services and software, unlike most product brands where someone will buy a dress once and for all.
Cookies are values saved on your computer that show proof to your browser history. That means that when a visitor to your site clicks on your affiliate link, a cookie is saved on your computer.
The cookie usually is tracked when it comes to determining your affiliate commissions.
For example: if the cookie period is 30 days, that means that if a visitor makes a purchase within 30 days after clicking on your link, you’ll get a commission for it. This is so important because some people won’t make the purchase right away.
3. Do a giveaway.
In case a brand is approaching you for an affiliate review, you can request to also partner with them for a giveaway.
Since people always love to win free stuff that can highly boost your sales.
In this way, you can get credits from all the sales done and you can also share a discount code to be used by those who won’t win.
Guides like gift guides have always been one of the best ways to make money online using affiliate programs.
You can simply prepare a Mother’s Day gift guide, Valentine’s gift guide, a things-to-pack-for-your-trip guide, and many more guides.
This way, people can purchase from your affiliate link for you to earn commissions.
In order to run successful affiliate reviews, you must create clear call-to-action for your audience to purchase through your link.
For example: use words like “click to buy” , “take advantage of this sale” , “use my coupon code to grab 20% discount at checkout” and much more.
As well, it is the law that you must disclose affiliate relationships in your articles.
6. Super promotion.
Affiliate posts can be one of the best ways to make money online because what you earn directly depends on how much referrals you bring on-board.
That means that you have to be very proactive with your promotion. Share to your email list, promote your affiliate post and links on Pinterest.
Affiliate Programs To Join:
This affiliate network allows you to promote a bundle of digital products like eBooks, printables and online courses in a pack.
This is a lifestyle affiliate marketing network that includes brands that promote fashion, beauty, and home décor.
With ShopStyle Collective, you can easily create affiliate links and widgets to share with your followers.
You can easily monetize your Pinterest profile apart from your blog by directly sharing shoppable posts on Pinterest.
It is an online marketplace where you can access graphics, WordPress themes, stock photography among other digital goods for use by web creatives.
- Ezoic Ads
They also have an amazing Ad publishing program for bloggers to ensure you can monetize your content with ads.
If you use their video editing software to create stunning and interactive ads, you can also join their affiliate program.
Now we know the basics of making money online as affiliates or sponsored posts. But how would you determine if you should be affiliates or go for sponsored posts?
Should You Go For Affiliates Or Sponsored Posts?
1. Know the size of your audience.
Honestly, why should you go for affiliate reviews when you know that your audience per month is still wanting?
There is no way you can make money from that especially if you’d want to earn as soon. I have done some affiliate reviews before that never made me a single coin. But I’m positive because as my traffic is growing, good tidings are making way to me too.
For example: if you are a newbie blogger and a brand approached you for a review, you can choose a sponsored post over an affiliate post where you’ll get paid upfront. And as you grow, you can bring in affiliate posts into the picture.
2. Determine your urgency for the pay.
We should not deny it! We all want some pay in the end, right? So depending on how fast you require the pay, you should know if to accept a sponsored post or affiliate post.
We’ve seen that an affiliate review provides passive and long-terms funds while a sponsored post ensures upfront payment. Now you know what to choose in case you need to renew your hosting and time is ticking!
Above all, remember to always create good content! Content is always king!
In order to convince your readers to love the brand, you must present great content. As well, if you need people to make purchases through your affiliate link, you must write an arguably convincing content.
My slogan is that I should always write for my audience. I mean, if you have to relate to your audience, then you must write content that will either inspire them or educate them. Now that’s a content strategy!
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So, have you had luck with affiliates or sponsored posts? Please share with us your experience in the comments section below…